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Hiring a social media manager can provide long-term success for your growing small business. Having a professional manage this area of your business will improve customer service, solidify your branding strategy, increase sales and much more.

As a small business owner, you’re probably already aware that you need to be active on social media because that’s where a lot of your potential clients and fan base are on a daily basis, and it’s where you should be as well. The question is, should you manage your own social media accounts or should you hire a professional to manage your accounts for you?

RUN YOUR BUSINESS, DON'T LET IT RUN YOU

One of the biggest benefits and top reasons for you to hire an equestrian industry social media manager is because it saves you time. Time is your most valuable resource.

Social media management takes time, and lots of it! Especially if you want to manage your social media accounts effectively and to get the most potential out of using social media for your business.

Between creating posts and scheduling them to be posted at the most effective time, to creating the right kind of posts, to targeting your ads to reach your ideal clients or fans, all the way to social media listening and monitoring, social media management just takes time.

When you hire us to manage your social media, we do the work for you and save you time.  Manage and run your company while we look after your daily social media engagement.

KNOW THE PLATFORMS/MARKETS

Social media management has become confusing to so many small business owners. Analytics? Algorithms? Target market? Social listening? Social media marketing? Content marketing? Hashtags?

 

It can almost seem as though social media platforms are completely different planets, each with their own cultures, native audiences, and even their own languages. And what’s even more confusing is that it’s constantly changing.

Which types of posts should you make for which platforms? Which platforms should you be on? How often should you post? How many hashtags should you use, and which ones, and what is a hashtag anyway? And what’s up with algorithms – how come only a very small percentage of your fans will even see your posts?

We'll help you navigate these confusing and sometimes turbulent waters. We know when to post, what to post, how often to post, and how to help you get the most out of your pages.

We will also monitor and listen on behalf of your business, helping you to stay consistently connected to your audience through content and conversation with your target market and fans.

ADVERTISING 

Social media advertising is a powerful tool when used the right way, especially when targeting the equestrian industry. But you have to know how to properly make your ads. This includes everything from using the right picture and verbiage, to creating a landing page for your website, and most importantly, to creating your ad settings and custom audiences in a way to target the right audience so that you aren’t just throwing your money away on “marketing” without receiving any real ROI.

We can help you create your marketing and advertising strategy with your specific goals in mind. We will create powerful ads and make sure that they’re sent at the right time, to the right audience. 

CONSISTENCY

One of the biggest mistakes a small business owner can make is not being consistent with their posts. They may do really well for a while, posting several times within a few days, but then they might get busy and forget to post for several days, weeks, a month, etc.

With social media management, quality and consistency are more important than quantity. Your social media platforms should be like TV channels. When people watch TV, they know which night of the week that their favorite shows are on, and what time they come on.

Social media managers help you come up with a strategy for your platforms to send your intended content to your intended audience. And they set up a content schedule that is consistent so that your audience always knows when your new content will be coming out and what type of content they can expect. And then they can begin to anticipate that content.

Social media management is just another part of your overall branding and marketing strategy. Your brand should look the same no matter what form of media it’s on. From business cards and brochures to websites and social media platforms, it should all have the same look and feel.

 

You want your brand to stand out from the crowd, and to be unique and recognizable. We can help you come up with an effective strategy and will then implement that strategy for you, to reach your audience, and to reach your ultimate goals.

Elizabeth McCowan

servicing equestrian brands in North America since 2010

elizabeth@equestriansportgroup.com